What is an Aha Moment?

Instagram story
About
We tried this popular social media format where short video sequences are available for just a limited time. We used visual metaphors to explain the Aha moment phenomenon in an Instagram story. We build the storyline so that a small aha moment is  experienced by the viewer while watching.
Credits:
Client: vysvětli.cz
Script: Michal Andera, Kryštof Pacourek
Directed by: Kryštof Pacourek
Illustration: Dominik Kandravý
Animation: Kryštof Pacourek
Sound: Kryštof Pacourek